The Economy of Intent: How Businesses are Monetising Aspiration, Commitment and Potential

Need a reliable streaming service? Netflix. Want to listen to music without ads? Spotify Premium. Looking for next-day network TV and critically acclaimed originals? Hulu and Peacock let you stream from major networks like ABC, NBC, and Fox. Modern consumers are increasingly investing in subscriptions that help them become healthier, smarter, and more productive. From annual fitness memberships...