About the Publisher

CHRIST (Deemed to be University) is a multidisciplinary institution committed to excellence in education, research, innovation, and social engagement. Through CHRIST University Business Review (CUBR), the University extends this commitment to the world of business and public leadership by creating a platform for relevant and futuristic ideas. CUBR brings together perspectives from business leaders, policymakers, academics, entrepreneurs, and practitioners to encourage informed dialogue on the forces shaping organisations, economies, and society.