From Intuition to Intelligence: What Drives Decisions in the Predictive Analytics Era

A mid-sized consumer goods company has solely relied on its sales team’s experience and market intuition to plan inventory for eleven quarters now. But in their twelfth quarter, a new analytics platform was installed, and it flagged a dip in the demand for three product categories. The leadership team, trusting their knowledge and expertise over the model’s analysis, did not make any changes t...