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Product Description

Publication Date: April 10, 2026

To uncover the root causes, the team conducted a detailed analysis of user behavior. This included session recordings, heatmaps, and checkout funnel tracking.

Key insights revealed:

• Friction in the checkout process: A lengthy, multi-step checkout created unnecessary complexity.
• Unexpected costs: Additional charges appearing late in the process led to user frustration.
• Lack of trust signals: Users hesitated to complete transactions due to missing credibility indicators such as reviews and secure payment assurances.

These findings highlighted that the problem wasn’t traffic quality—but user experience.