Business Communication
Decision-Making in the Predictive Analytics Era: From Intuition to Intelligence
For decades, managerial decision-making was often described as a blend of experience, instinct, and situational awareness. Senior executives relied on intuition shaped by years of industry exposure. Leaders valued “gut feeling” as a legitimate strategic asset. While data informed decisions, it rarely dictated them. Today, however, the landscape has shifted dramatically. Predictive analytics-po...